With today's generation there seems to be two main characteristics of advertisements that guarantee to get people's attention. These two are sex, and money. Many other attributes that are used in advertisements to sell products are used, but most of the times sex or money is involved because they know that those will catch the viewers attention and they will more likely purchase the product.
Recently I ran across a commercial that I found so ridiculous and filthy that they did what they did in it.
In this commercial by Buy.com a man makes a sexual hint at a women and then, they go even farther later on by making you think for a second that they are actually having sex.
I found this commercial very ridiculous because there was no reason to bring in the sexual attribute for the commercial, especially since it was for a company that is similar to EBay in that it's a company that allows you to buy or sell over the Internet. Now I realize why they did what they did because sex sells and it gets people's attention. A great way to think about it is, if they hadn't done the commercial the way they did, then I wouldn't be here talking about it. Using sex or money in advertisements is genius because you remember those things and they stick with you. Every once in a while that commercial pops into my head and makes me laugh and every time I think about it, it makes me think of Buy.com.
Advertisers have their own code of ethics, but the thing is that, the code is bound to be broken sooner or later.
If you wish to explore this further, here some articles that discusses sex in commercials and whether it should be allowed or not.
http://findarticles.com/p/articles/mi_m1TOS/is_1-2_9/ai_n25009596
http://inventorspot.com/articles/seven_sexy_ads_sells_sex_7487
An also I found an article that is very interesting and quite funny.
http://www.pcadvisor.co.uk/news/index.cfm?newsid=9456
By: Christopher Lloyd